In the wake of the ongoing COVID-19 crisis affecting the world, Warner Brothers has come up with a new distribution model for its upcoming 2021 slate of new movies.
According to Deadline, Warner Brothers will distribute its upcoming 2021 slate of films on its streaming service HBO Max for the films first month of release alongside its scheduled theatrical release. After the first month, the films will continue in theaters with the current distribution windows applying.
“The hybrid model was created as a strategic response to the impact of the ongoing global pandemic.” according to a press release from the studio.
This means that subscribers to HBO Max will have access to the upcoming film slate with their current subscription and those without the service will still have the opportunity to see the films in theaters or subscribe to the service see them first run.
The list of films coming to the streaming service and theaters includes the upcoming film Judas and the Black Messiah as well as the live action/animated feature Tom & Jerry. Subscribers will also get to see the third film in the Conjuring series The Conjuring: The Devil Made Me Do It, the epic monster battle of Godzilla vs Kong, The Suicide Squad, DUNE, In The Heights, the fourth Matrix film and many more.
“This hybrid exhibition model enables us to best support our films, creative partners and moviegoing in general throughout 2021,” said Toby Emmerich, Chairman, Warner Bros. Pictures Group. “We have a fantastic, wide ranging slate of titles from talented and visionary filmmakers next year, and we’re excited to be able get these movies in front of audiences around the world. And, as always, we’ll support all of our releases with innovative and robust marketing campaigns for their theatrical debuts, while highlighting this unique opportunity to see our films domestically via HBO Max as well.”
Do you think other studios will follow Warner Brothers example? Let me know what you think in the comments below.