Electronic Arts Inc., in partnership with Turner Sports’ esports and gaming entertainment brand ELEAGUE and Buzzfeed Multiplayer, today announced a first-of-its-kind reality competition series centered on EA’s popular life simulation franchise, The Sims.

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The Sims Spark’d is redefining reality competition by bringing creativity, storytelling and the community together in an entertaining new way. The contestants will be given creative challenges to build the most unique characters, worlds and stories, all told through the latest highly successful game in the franchise, The Sims 4.

The Sims has been redefining what it means to be a gamer, allowing players to create and control characters in a virtual world, where they can express themselves in a way that is most authentic and meaningful to them.

The Sims Spark’d is a four-episode series where players will compete in both skills and elimination challenges with $100,000 on the line, showcasing contestants from The Sims community as they race against the clock to impress a panel of celebrity judges. The show features an amazing cast, with former American Idol finalist, Rayvon Owen, as the host, who has been playing the game since middle school. Joining Rayvon are three judges that each bring their own critical Sims voice to the competition. The first is BuzzFeed Multiplayer YouTube personality, Kelsey Impicciche, famous for her own #100babychallenge series she created with The Sims. Next up is singer-songwriter, Tayla Parx, who has done voice acting work for the game and sang her song, “Me vs. Us” in Simlish (in-game language) for The Sims 4 Get Famous expansion pack. Rounding out the judges’ panel is Maxis™ game developer, Dave Miotke. Maxis is the development studio behind the franchise where Miotke – better known in the community as SimGuruNinja – has worked for 15 years.

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“Since its inception, The Sims has been a groundbreaking experience, allowing players to create and virtually live out the stories they create in-game. That’s what makes it so special,” said Lyndsay Pearson, GM of The Sims franchise. “That’s also why this show is so exciting. We’re continuing that innovative spirit, bringing our community together to compete and showcase their in-game storytelling on a reality show in an entirely new way.”

The Sims Spark’d presented by ELEAGUE will debut FridayJuly 17, at 11 p.m. ET/PT on TBS. Episodes will continue to premiere weekly on Fridays (July 172431 and August 7) at 11 p.m. on TBS, with encore telecasts airing on Saturdays (July 1825 and Aug. 18) at 8 a.m. on the network. BuzzFeed Multiplayer will be the premiere digital destination, streaming each The Sims Spark’d episode on the Monday after it is televised (July 2027 and Aug. 3, 10).

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